HOW INFLUENCERS CREDIBILITY ON INSTAGRAM IS PERCEIVED BY CONSUMERS AND ITS IMPACT ON PURCHASE INTENTION

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HOW INFLUENCERS CREDIBILITY ON INSTAGRAM IS PERCEIVED BY CONSUMERS AND ITS IMPACT ON PURCHASE INTENTION ( how-influencers-credibility-on-instagram-is-perceived-by-con )

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dilemma in the digital era. Journal of Marketing Management. Roblek, V. B. (2013). The impact of social media to value added in knowledge-based industries . Kybernetes , 42 (4), 554-568. Rodgers, S., & Harris, M. A. (2003). Gender and e-commerce: An exploratory study. Journal of Advertising Research, 43(3), 322-329. Salomon, D. (2013). Moving on from Facebook. Using Instagram to connect with under graduates and engage in teaching and learning. College & Research Libraries News, 74(8), 408-412. Saunders, M., Lewis, P., and Thornhill, A. (2009). Research Methods for Business Students. Edinburgh: Financial Times Prentice Hall. Schaffer, Eric (2000). A better way for web design. Information Week, 784, 194. Schau, J. H., Muniz, M. A., and Arnould, J. E. (2009). How brand community practices create value. Journal of Marketing, 73(5), 30–51. Schlecht, C. (2003), Celebrities’ Impact on Branding. (Retrieved from http://worldlywriter.com/images/portfolio/proposals/celebrity_branding.pdf) Schmallegger, D., & Carson, D. (2008). Blogs in tourism: Changing approaches to information exchange. Journal of Vacation Marketing, 14(2), 99-110. Siemens, J.C., Smith, S., Fisher, D., & Jensen, T.D. (2008). Product expertise versus professional expertise: Congruency between an endorser’s chosen profession and the endorsed product. Journal of Targeting, Measurement and Analysis for Marketing, 16, 159-168. Smith, R.G. (1973). Source credibility context effects. Communication Monographs, 40, 303-309. Sertoglu, A. E., Catli, O and Korkmaz, S. (2014). Examining the effect of endorser credibility on the consumers` buying intentions: an empirical study in Turkey. International Review of Management and Marketing , 4 (1), 66-77. 89

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