PDF Publication Title:
Text from PDF Page: 016
Figure 5 - Example of number of Backlinks versus another multidisciplinary university of applied sciences: Oamk x Savonia Amk The figure means that when compared to this other multidisciplinary university of applied sciences, Oamk has greater chances to get better ranked in Google for a certain content, as Google uses links to discover new web pages and to help determine how well a page should rank in their results. 2.1.2 Relevance Concerning the Relevance category, which means factors that point to the way search engines connect searchers’ queries with the website’s content to ensure that it is appropriate to satisfy their need, first it is necessary to understand what is SERP. According to Brick Marketing, 2017, Search engine results page, or SERP, is the web page that appears in a browser window when a keyword query is put into a search field on a search engine page. The list of results generally includes a list of links to pages that are ranked from the most popular to the least popular from the number of hits for the keywords on the search query. The list will include not only the links, but also a short description of each page, and of course, the titles of the webpage. The term “search engine results page” may refer to a single page of links returned by a query or the entire set of links returned. According to Moz, 2017, the title tag is an HTML element that specifies the title of a web page in SERPs. During the website analysis, it was discovered that Oamk was not using search engine friendly titles and descriptions (Meta Title and Description tags) on the main English webpage (www.oamk.fi/en). These tag elements are of extreme importance, because they will be the title and description of the company/page in SERPs and are the first thing a searcher will see in a SERP. Title tags are the clickable headline for a given result of a Search Engine query, and are 16PDF Image | SEARCH ENGINE OPTIMIZATION (SEO) AS A DIGITAL MARKETING TECHNIQUE FOR INTERNATIONALIZATION IN HIGHER EDUCATION
PDF Search Title:
SEARCH ENGINE OPTIMIZATION (SEO) AS A DIGITAL MARKETING TECHNIQUE FOR INTERNATIONALIZATION IN HIGHER EDUCATIONOriginal File Name Searched:
SEO_in_higher_education_for_internationalization.pdfDIY PDF Search: Google It | Yahoo | Bing
Cruise Ship Reviews | Luxury Resort | Jet | Yacht | and Travel Tech More Info
Cruising Review Topics and Articles More Info
Software based on Filemaker for the travel industry More Info
The Burgenstock Resort: Reviews on CruisingReview website... More Info
Resort Reviews: World Class resorts... More Info
The Riffelalp Resort: Reviews on CruisingReview website... More Info
CONTACT TEL: 608-238-6001 Email: greg@cruisingreview.com (Standard Web Page)