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get a good viewing experience (Wang, 2017). From Table 1.1.2, it can be analyzed that from 2015-2016, different types of mobile applications all rose year by year, especially the short video applications so that in a short time they have been experiencing a rapid growth. Table 1.1.2: The usage rate of various mobile Internet applications of Chinese netizens from 2015 -2016 (2016) 3 Apps Users’ scale(million) Users’ scale(million) Annual growth rate Instant message Internet news Mobile searching 2016 2015 637.97 557.19 571.26 481.65 575..11 477.84 467.91 416.40 14.5% 18.6% 20.4% 12.4% Mobile music Mobile short video 499.87 405.08 Source: He, X. (2016). China Internet network information center. The 39th development of the network status chart of 2016. Retrieved from 23.4% http://www.cnnic.net.cn/ *Note: Apps: It refers different types of mobile applicationsPDF Image | STUDY ON THE PERCEIVED POPULARITY OF TIKTOK
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