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file. The use of hashtags as well as the relativity to their business is analysed. In addition there are presented suggestions and tips for future improvement. Figure 14 Screenshots from @minoshoes Instagram account: hashtags 1 Hashtags used in the post are #minoshoes #minimalnordic #discount #specialoffer #tory- burch #aw15 #booths #favorites #fallfashion. There is a hashtag for example of the brand, purpose, designer, season, campaign, product and other related hashtags. The hashtags are used effectively and the number of them does not exceed the suggested maximum number of 10. Hence there is a great possibility for both that more people visit the profile and that the right type of visitors will find it. Figure 15 Screenshots from @minoshoes Instagram account: hashtags 2 40PDF Image | Successful social media marketing on Instagram Minoshoes
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