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G.3 TikTok algorithm Just like every other social media platform, TikTok has its own algorithm. Hashtags, time of the upload, engagement rate, music, it all can affect how well your TikTok video will perform. During one of indHash’s webinars, we talked to TikTok stars Ula Woźniak (@ukwozniakk, 2.3M followers) and Sebastian Kowalczyk (@sebastiankowalczykkk, 1.9 million followers) to find out what are the most important things you should know about TikTok’s algorithm in other to succeed on the platform. 1. Watchtime is everything According to @ukwozniakk: The longer people watch your video the bigger the chance that TikTok’s algorithm will put your video on the For You Page (...) or even better, sometimes it happens that the same people are re-watching my video a couple of times. That’s what can make a video go viral! Based on Ula’s experience, the ideal length of an average TikTok video is about 10-12 seconds. 2. Shares, Likes and Comments As other social media platforms TikTok decides what is worth recommending to its users based on the amount and timing of shares, likes and comments. @sebastiankowalczykkk says: The more people share, like and comment on your video the bigger the chance that the video will go viral. It also makes a difference how fast after you post a video people are engaging. The sooner the better. indaHash “Biggest trends on TikTok, and how to use the platform to advertise your brand?” Webinar https://www.youtube.com/watch?v=C11fZAj_gJk&feature=youtu.be https://medium.com/@henryhienton/how-to-crack-the-tiktok-algorithm-to-create-viral-videos-d8a00e38e5ae TikTok Report 33PDF Image | TikTok Report
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