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34 TikTok Report Amine Adele Founder of Producer Sources, UAE According to you, can TikTok be used for advertising? Yes, as any channel that has influence on people and where impressions are generated, but the way to approach ads will be different of course. What are the most important things to keep in mind when creating TikTok Content? Important things can be to be brief to match the length of videos allowed. Use advanced filters, effects, editing even out of TikTok (using after effects or a similar programs). Have you done any collaboration with influencers on TikTok? if yes why if no why? Yes, because I work in Music and TikTok is becoming one of the best platforms to make songs go viral, because of the added sound feature. Are you still hesitant when it comes to advertising on TikTok because you're not sure if the message will reach the right audience? I tried advertising on TikTok using their in feed ads but the experience was bad, very high Cpc and low conversion rate, so the influencers stay the best way to advertise on TikTok. What would you like to know before starting your first TikTok advertising campaign? I would like to know more about the targeted audience. What are your best tips for brands who want to expand their presence on TikTok? The best tip for now is to have some influencers as ambassadors to include placements in their content + on a bigger scale develop and launch an official challenge.PDF Image | TikTok Report
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