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ABBREVIATIONS AND TERMS Words used in the thesis SEO CTR PPC search engine Google Panda Google Penguin page rank PageRank crawling spiders Content farm white hat marketer Search Engine Optimization Click Through Rate Pay Per Click Programs that search documents based on keywords and return the results for the search of the wanted keywords. Google, Bing and Yahoo! are the most known search engines. Google algorithm that focuses on demolishing low-quality content pages from Google search results. Google algorithm that focuses on fighting against spam sites and erasing them from Google search results. Rank of the page on Google search, for example the placement on first page, second page etc. Algorithm named after Larry Page. The process of robots circling the web and organizing the information on webpages. Search engines’ crawling robots which crawl the web and index pages. A website that looks to see what popular searches are in a particular category such as news or popular help topics and then produces content that matches specifically those searches. Usually these kinds of sites spend as little time and money to creating content as possible. A webmaster or marketer who is trying to get his or her website to become successful in 5PDF Image | UNDERSTANDING GOOGLE ALGORITHMS AND SEO IS ESSENTIAL FOR ONLINE MARKETER
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