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black hat marketer Matt Cutts Barry Schwarz Danny Sullivan SERP UGC Google search by following SEO rules and Google guidelines and by having good content on the website. A webmaster or marketer who tries to get his or her page to appear on good rankings in Google through tricking Google algorithms and not focusing on “clean” SEO. A Distinguished Engineer in Google webspam team. Barry Schwartz is News Editor of Search Engine and owner of RustyBrick, a New York based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Danny Sullivan is a widely known SEO specialist and “search engine guru”. He is a Founding Editor of Search Engine Land. Search Engine Result Pages, The pages that come as results from search User generated content on a webpage. Content that is not written by the website owner but a user in the page. 6PDF Image | UNDERSTANDING GOOGLE ALGORITHMS AND SEO IS ESSENTIAL FOR ONLINE MARKETER
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